Built, and still running.
The record, newest first. Every number below is real and dated.
Plum
Property intelligence for Sweden. Paste any home listing and see what the public record knows: the housing association’s real finances, the schools, crime, environment, flood and ground risk, before you buy.
V
Your life’s OS, with a life of its own. You can download an AI. You can’t download the one that has known you for years. V holds your whole life, learns you deeper every day, and rebuilds itself while you sleep, so it grows more yours, and more irreplaceable, the longer you keep it. The model is swappable; the years of you inside it are not. We don’t ask you to imagine what we can build. We point at V.
Plank Digital
Builds immersive Minecraft worlds that have reached millions of players. Worlds you’ll want to stay in, made to keep working long after launch.
How a small practice ships big ideas.
We build our own.
esali is not an agency. The ideas start inside the practice, and the practice carries each one all the way, until it runs in the world, and keeps running.
Everything ships.
Not decks, not pilots that quietly die. Software in production, holding real data, doing real work.
Small enough to care.
The people who plan the work are the people who do it. No account layer, no hand-offs.
Built its own.
esali began in 2014 doing what clients needed, consulting and campaigns for other companies. Useful work, but never the point. What it does now is build products it keeps and runs itself: Plank, immersive worlds that have reached millions of players; V, a personal AI you own outright; Plum, property intelligence for Sweden. Sovereign things, answerable to nothing but whether they actually work, and keep working.
Start a conversation.
If you have a system that needs to actually work, we’d like to hear about it. No pitch, no funnel, just a conversation.
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